Three Funding Lessons from VigLink Founder Oliver Roup

Article Summary

The UpTake: Oliver Roup has landed $7.4 million in funding for his startup, VigLink. The process hasn't been easy. But there are lessons in adversity.

Oliver Roup knows a little bit about raising money. The founder of VigLink, a service that hooks web publishers and bloggers up with affiliate advertising programs, has raised $7.4 million since starting up in 2009.

But it hasn't always been easy, and along the way, he learned some lessons. The article shares three of them culled from a conversation with Roup about raising funds.

Oliver Roup spent his last semester as a Harvard MBA student raising money for VigLink, demonstrating the dedication and persistence required to secure venture capital funding for a startup.