VP of Product, Platform.
Lead a team of product managers building internal platform products with the same rigor as customer-facing ones
in pursuit of $5B in revenue. Responsibilities span billing, enterprise readiness, data,
product-led growth, SDKs, terraform, RBAC, compliance, developer productivity and our design system. Report to President of R&D
CJ Desai.
Experience
VP of Product, Enterprise.
Owned Enterprise products through transition to
retailer-enablement.
Reported into COO Asha Sharma.
- Drove multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company.
- Rebuilt the product team, increasing retailer NPS by +20 and team health score by +45%.
- Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained entire team through target period.
- Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.
Head of Product Strategy.
Integrated VigLink, exceeding targets. Applied commerce data
to the display ecosystem enhancing micro-bidding and data profiling.
Developed sales automation to lower customer acquisition costs.
Reported to CEO Walter Knapp.
Sole Founder / CEO.
Invented and delivered a set of "supply-side" tools
enabling mainstream web publishers to participate in affiliate commerce
revenue utilizing display advertising techniques incuding realtime bidding
and modelling historical behavior.
- At acquisition, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue.
- Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla, Dotdash Meredith and Vertical Scope.
- Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others.
- Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others.
- Recruited and hired more than 100 candidates and acquired 3 competitors: Driving Revenue, LinkSmart and Prosperent.
- Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including personal investment from Reid Hoffman and Deep Nishar.
Principal Group Program Manager (Product Director).
Founded, staffed & shipped the
Xbox Live Video Marketplace.
Author of original paper on
Microsoft Points.
Ran product for MSN
Music,
Radio and
others.
Reported into Hadi Partovi.
Research Program Manager.
DARPA RKF featured
AI Research and venture diligence for Microsoft co-founder
Paul Allen.
Director of Advanced Technology.
Engineer and sole PM for
award-winning online radio.
Reported to co-founder Bonney Pelley.
Education
Master of Business Administration.
Winner
John H. McArthur Canadian Fellowship.
2nd place
VCIC competition.
Master of Engineering and
Bachelor of Science in
Computer Science.
Media Lab student of
Michael Hawley.
Director, Nightline.
Professional associations, consulting and internships
Lifetime Trusted Advisor. Coach to CEOs, execs & VCs drawing on my counseling experience. Student of
Bryan Franklin.
Young Presidents' Organization
(YPO), Golden Gate Chapter
Member, Moderator.
YPO is a global leadership community of chief executives with members in more than 130 countries.
Angel Track.
A community of operators and founders developing their skills as
early-stage investors.
Sponsored by Josh Kopelman.
Board of Directors.
Twice-elected board member. Founded
publisher recruitment council.
Retired by term limit.
Consulting Architect.
Contract work resetting
iPlayer, a 5-year, 200-person effort. Reported to Executive Director
Erik Huggers.
Skills and Patents
Hands-on product leader fluent in B2B SaaS, Cybersecurity, eCommerce, adtech, media and M&A.
Patent holder.
Personal
Former national champion rower,
sailing race coach,
avid cyclist and
registered yoga teacher. Travel to over
50 countries.