oroup.com - Resume

Oliver Roup <oroup@oroup.com> San Francisco CA 94123 — oroup.com
Experience
2020 – 2022	Instacart	San Francisco, CA
2020 – 2022	VP of Product for Enterprise. Owner of Enterprise products through corporate transition from consumer to retailer-enablement. Owned multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company. Complete rebuild of product team. Moved retailer NPS score +20 and team health score +45%. Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained entire team since acquisition. Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.
2018 – 2019	Sovrn (Acquirer of VigLink)	San Francisco, CA
2018 – 2019	Head of Product Strategy. Reporting to the CEO, Walter Knapp. Applied the data obtained from the commerce business into the display ecosystem including novel work in low-price "micro-bidding" and data profiling. Developed proprietary sales automation tools to drive down the cost of customer acquisition. Assisted integration of VigLink into Sovrn which outperformed all pre-acquisition performance targets.
2009 – 2018	VigLink (Acquired by Sovrn)	San Francisco, CA
2009 – 2018	Sole Founder / CEO. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in commerce revenue for the first time. VigLink was the first company to apply display advertising techniques incuding realtime bidding and modelling historical purchase behavior to in-content commerce links. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Targetted the needs of the publisher side half of the commerce relationship. Used that strategy to build a proprietary network of 2 million publishers including partnerships with Yahoo, Microsoft, Mozilla, Opera, Dotdash Meredith and Vertical Scope. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Led the product function of the business balancing the needs of advertisers and publishers (and by extension consumers) as well as regulators including navigating the launch of European GDPR regulations. Personally recruited and hired more than 100 candidates across every startup discipline. Acquired Driving Revenue, LinkSmart and Prosperent. Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including Reid Hoffman and Deep Nishar investing personally.
2003 – 2007	Microsoft	Redmond, WA
2003 – 2007	Principal Group Program Manager (Director). Internally recruited by XBOX founder J Allard to start team serving TV and Movie downloads to the XBOX. Built team from scratch including recruiting and management, product design and delivery. Managed team of 35. Prior work shipping numerous entertainment products including Music, Radio and others.
2002 – 2003	Vulcan	Seattle, WA
2002 – 2003	Research Program Manager. Worked personally for Microsoft co-founder Paul Allen managing various AI, venture diligence and media strategy projects. Managed multiple teams locally and overseas with multi-million-dollar budgets. Presented to DARPA RKF.
2000 – 2002	Echo Networks	San Francisco, CA
2000 – 2002	Director of Advanced Technology. Sole product manager and core engineer for award-winning online radio product.
Education
2007 – 2009	Harvard Business School	Boston, MA
2007 – 2009	Master of Business Administration. Winner John H. McArthur Canadian Fellowship. 2^nd place VCIC competition.
1994 – 1999	Massachusetts Institute of Technology	Cambridge, MA
1994 – 1999	Master of Engineering and Bachelor of Science in Computer Science. Paid research assistant at MIT Media Lab. Founder of Hive.
Professional associations, consulting and internships
2020	First Round Capital	San Francisco, CA
2020	Angel Track. A community of established operators and founders looking to develop their skills as early-stage investors.
2010 –	YPO (Formerly Young Presidents' Organization)	San Francisco, CA
2010 –	Member, Golden Gate Chapter. YPO is a global leadership community of chief executives with members in >130 countries.
2012 – 2016	Performance Marketing Association	Camarillo, CA
2012 – 2016	Board of Directors. Twice-elected board member. Founded publisher recruitment council. Retired by term limit.
2008 – 2009	Founders Fund	San Francisco, CA
2008 – 2009	Associate. First intern. Member of SpaceX deal team. Personally sourced a deal through Series A investment.
Summer 2007	British Broadcasting Corporation	London, UK
Summer 2007	Consulting Architect. Brought in to course correct iPlayer, a then-struggling 5-year, 200-person software effort.
Technical Skills and Patents
	Continued hands-on technologist with production-level skills in systems and network architecture, arbitrage, real-time bidding, Ruby, Rails, Kubernetes and many other technologies. Inventor of more than a dozen patents.
Personal
	Former national champion rower, sailing race coach, avid cyclist and registered yoga teacher. Travel to over 30 countries.