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Experience
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2023 –
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Cloudflare
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San Francisco, CA
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VP of Product, Platform.
Lead a team of 15 product managers focusing on enterprise readiness, data infrastructure, APIs, Terraform,
growth and billing in pursuit of serving the enterprise and $5B in revenue. Report to President of R&D
CJ Desai.
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2020 – 2022
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Instacart
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San Francisco, CA
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VP of Product, Enterprise.
Owned Enterprise products through transition to
retailer-enablement.
Reported into COO Asha Sharma.
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Drove multiple products line representing billions in revenue and a significant fraction of gross profit for
the entire company.
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Rebuilt the product team, increasing retailer NPS by +20 and team health score by +45%.
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Executive sponsor of successful
FoodStorm
acquisition. Delivered 100% of OKRs and retained
entire team through target period.
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Delivered numerous high-stakes platform and customer launches for key partners like
Costco,
Wegmans,
Kroger,
and Publix.
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2018 – 2020
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Sovrn
(Acquirer of VigLink)
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San Francisco, CA
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Head of Product Strategy.
Integrated VigLink, exceeding targets. Applied commerce data
to the display ecosystem enhancing micro-bidding and data profiling.
Developed sales automation to lower customer acquisition costs.
Reported to CEO Walter Knapp.
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2009 – 2018
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VigLink
(Acquired by Sovrn)
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San Francisco, CA
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Sole Founder / CEO.
Invented and delivered a set of "supply-side" tools
enabling mainstream web publishers to participate in affiliate commerce
revenue utilizing display advertising techniques incuding realtime bidding
and modelling historical behavior.
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At acquisition,
VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue.
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Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla,
Dotdash Meredith and
Vertical Scope.
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Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others.
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Elected board member of the
Performance Marketing Association.
Speaker at Advertising Week, Affiliate Summit and others.
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Recruited and hired more than 100 candidates and acquired 3 competitors:
Driving Revenue,
LinkSmart and
Prosperent.
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Raised capital:
Emergence Capital (Kevin Spain),
First Round Capital (Josh Kopelman),
Google Ventures (Rich Miner &
Tyson Clark),
RRE (Will Porteous &
Eric Wiesen) and others including personal investment from
Reid Hoffman and
Deep Nishar.
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2003 – 2007
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Microsoft
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Redmond, WA
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Principal Group Program Manager (Product Director).
Founded, staffed & shipped the
Xbox Live Video Marketplace.
Author of original paper on
Microsoft Points.
Ran product for MSN
Music,
Radio and
others.
Reported into Hadi Partovi.
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2002 – 2003
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Vulcan
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Seattle, WA
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Research Program Manager.
DARPA RKF featured
AI Research and venture diligence for Microsoft co-founder
Paul Allen.
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2000 – 2002
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Echo Networks
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San Francisco, CA
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Director of Advanced Technology.
Engineer and sole PM for
award-winning online radio.
Reported to co-founder Bonney Pelley.
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Education
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2007 – 2009
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Harvard Business School
(HBS)
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Boston, MA
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Master of Business Administration.
Winner
John H. McArthur Canadian Fellowship.
2nd place
VCIC competition.
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1994 – 1999
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Massachusetts Institute of Technology
(MIT)
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Cambridge, MA
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Master of Engineering and
Bachelor of Science in
Computer Science.
Media Lab student of
Michael Hawley.
Director, Nightline.
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Professional associations, consulting and internships
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2023 –
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CEO & Executive Coach
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San Francisco, CA
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Lifetime Trusted Advisor. Coach to CEOs, execs & VCs drawing on my counseling experience. Student of
Bryan Franklin.
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2010 –
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Young Presidents' Organization
(YPO), Golden Gate Chapter
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San Francisco CA
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Member, Moderator.
YPO is a global leadership community of chief executives with members in more than 130 countries.
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2020
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First Round Capital
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San Francisco, CA
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Angel Track.
A community of operators and founders developing their skills as
early-stage investors.
Sponsored by Josh Kopelman.
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2012 – 2016
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Performance Marketing Association
(PMA)
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Midddletown, DE
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Board of Directors.
Twice-elected board member. Founded
publisher recruitment council.
Retired by term limit.
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2008 – 2009
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Founders Fund
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San Francisco, CA
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Associate.
Member of
SpaceX deal team. Sourced a Series A deal.
Reported to Justin Fishner-Wolfson.
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2007
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British Broadcasting Corporation
(BBC)
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London, UK
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Consulting Architect.
Contract work resetting
iPlayer, a 5-year, 200-person effort. Reported to Executive Director
Erik Huggers.
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Skills and Patents
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Hands-on product leader fluent in B2B SaaS, Cybersecurity, eCommerce, adtech, media and M&A.
Patent holder.
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Personal
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Former national champion rower,
sailing race coach,
avid cyclist and
registered yoga teacher. Travel to over
50 countries.
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