Oliver Roup
San Francisco CA 94123


2018 – 2019 Sovrn San Francisco, CA
Head of Product Strategy. Company-wide product role reporting to the CEO.
  • Focused on applying the data obtained from the commerce business into the display ecosystem including novel work in low-price "micro-bidding" and data profiling. Developed proprietary sales automation tools to drive down the cost of customer acquisition.
  • Assisted integration of VigLink into Sovrn which outperformed all pre-acquisition performance targets.
  • Identified and analyzed potential targets for further M&A.
  • Leveraged my network in support of strategic account acquisition.
2009 – 2018 VigLink (Acquired by Sovrn) San Francisco, CA
Sole Founder / CEO. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in commerce revenue for the first time. VigLink was the first company to apply display advertising techniques incuding realtime bidding and historical purchase behavior to in-content commerce links.
  • At the time of acquisition, the company was pushing ~$1B in shopping spend into retail, yielding $50m in commissions, ~$10m in net revenue and was breakeven.
  • Established demand-side partnerships with 75,000 advertisers focused around retail including Amazon, Walmart, eBay, Nike and many others.
  • Highlighted that the needs of publisher side half of the commerce relationship differed from those of retailers. Used that strategy to build a proprietary network of 2 million publishers including partnerships with Yahoo, Microsoft, Mozilla, Opera, Meredith and Vertical Scope among many others.
  • Significant industry thought leadership including being elected to the board of the Performance Marketing Association and being an invited speaker many times at Advertising Week, Affiliate Summit, AM Days and many others.
  • Personally led the product function of the business balancing the needs of advertisers and publishers (and by extension consumers) as well as regulators including navigating the launch of European GDPR regulations.
  • Personally recruited and hired more than 100 candidates across every startup discipline.
  • Acquired competitors: Driving Revenue, LinkSmart and Prosperent.
  • Raised venture capital: First Round Capital (Josh Kopelman), Google Ventures (now GV) (Rich Miner), Emergence Capital (Kevin Spain), RRE (Will Porteous) and others including Reid Hoffman and Deep Nishar investing personally.
2003 – 2007 Microsoft Redmond, WA
Principal Group Program Manager (Director). Entered Microsoft as a Program Manager (Product) and within 4 years was a director recruited by XBOX founder J Allard to start team serving TV and Movie downloads to the XBOX. Built team from scratch including team recruiting and management, product design and delivery. Managed team of 35 and shipped numerous other products including Music, Radio and other entertainment properties.

2002 – 2003


Seattle, WA

Research Program Manager. Worked personally for Microsoft co-founder Paul Allen managing various AI, venture diligence and media strategy projects. Managed multiple teams locally and overseas with multi-million-dollar budgets. Presented to DARPA RKF.
2000 – 2002 Echo Networks

San Francisco, CA

Director of Advanced Technology. Sole product manager and core engineer for award-winning online radio product. Pioneered synchronous social activity in a web browser, shipped multiple iterations and implemented core real-time communication infrastructure.
2007 – 2009 Harvard Business School Boston, MA
Master of Business Administration. Winner John H. McArthur Canadian Fellowship. 2nd place VCIC competition.
1994 – 1999 Massachusetts Institute of Technology Cambridge, MA
Master of Engineering and Bachelor of Science in Computer Science. Paid research assistant at MIT Media Lab. Founded Hive, a popular open-source toolkit for Things That Think (now called IoT) and the subject of three Masters theses including my own.
Professional associations, consulting and internships
2010 – YPO (Formerly Young Presidents' Association) San Francisco, CA
Member, Golden Gate Chapter. YPO is a global leadership community of chief executives with members in >130 countries.
2012 – 2016 Performance Marketing Association Camarillo, CA
Board of Directors. Elected board member. Founded publisher recruitment council.
2008 – 2009 Founders Fund San Francisco, CA
Associate. First intern. Member of SpaceX deal team. Personally sourced a deal through Series A investment.
Summer 2007 British Broadcasting Corporation London, UK
Consulting Architect. Brought in to course correct iPlayer, a then-struggling 5-year, 200-person software effort.
Patents and Technical Skill
  • Inventor of more than a dozen patents.
  • Continued hands-on technologist with production-level skills in systems and network architecture, arbitrage, real-time bidding, Kubernetes (EKS and GKE), Ruby / Rails, and many other technologies.
  Former national champion rower, sailing race coach, and avid cyclist. Independent travel to over 30 countries.