Oliver Roup
San Francisco CA 94123


2018 – 2019


Boulder, CO

Head of Product Strategy. Post-acquisition special projects reporting to the CEO. Assisted integration of VigLink into Sovrn which outperformed all pre-acquisition performance targets. Identified and initiated opportunities for synergy outside the original thesis. Identified and analyzed potential targets for further M&A. Provided support on strategic sales.

2009 – 2018

VigLink (Acquired by Sovrn)

San Francisco, CA

Founder / CEO. Conceived, prototyped, successfully funded and ran VigLink for nearly ten years, ultimately selling to Sovrn. The company pioneered treating link inventory as a render-time optimizable resource for publishers. Before selling, the company worked with 2 million publishers, more than 75,000 advertisers and brokered the sale of ~$1B annually in consumer purchases.

2012 – 2016

Performance Marketing Association

Camarillo, CA

Board of Directors. Elected board member. Founded publisher recruitment council.

2008 – 2009

Founders Fund

San Francisco, CA

Associate. Sourced an opportunity and led diligence through successful Series A investment. Participated in all stages of the diligence process for many potential deals, including SpaceX. Created financial models to identify and track fund allocation concerns.

Summer 2007

British Broadcasting Corporation

London, UK

Consulting Architect. Performed end-to-end review of iPlayer, a 5-year, 200-person software effort, driving significant technical, organizational and cultural changes: reorganization from a dozen product teams to three, movement to a monthly release cycle and a common toolset, and elimination of non-strategic projects.

2003 – 2007


Redmond, WA

Principal Group Program Manager (Director). Built XBOX Live Video Marketplace and Zune Services teams from scratch including team recruiting and management, product design and delivery. Managed teams as large as 35 and launched numerous other products including multiple versions of MSN Music, Video, Movies, Radio and TV.

2002 – 2003


Seattle, WA

Research Program Manager. Worked for Microsoft co-founder Paul Allen managing various projects covering AI Research, IP portfolio management, due diligence and digital media strategy. Managed multiple teams locally and overseas with multi-million-dollar budgets. Presented at DARPA.

2000 – 2002

Echo Networks

San Francisco, CA

Director of Advanced Technology. Acted as both product manager and core engineer for award-winning online radio product. Led cross-company team through multiple product iterations. Designed and implemented the technical architecture for real-time communication service supporting thousands of concurrent users.

1994 – 1999

MIT Media Lab

Cambridge, MA

Research Assistant. Founded Hive, a popular open-source toolkit for making distributed software systems and subject of 3 student theses, including my own: Hive: A Software Infrastructure for Things That Think.


2007 – 2009

Harvard Business School

Boston, MA

Master of Business Administration . Winner John H. McArthur Canadian Fellowship. Participant China/Vietnam immersion. 2nd place VCIC competition. Member: VC/PE, Tech/Media, Entrepreneurship clubs.

1994 – 1999

Massachusetts Institute of Technology

Cambridge, MA

Master of Engineering and Bachelor of Science in Computer Science. Appointed Graduate Resident Tutor of undergraduate dormitory. Elected Coordinator of Nightline, a crisis hotline. Elected Rush Chair, Theta Delta Chi fraternity.

Patents and Technical Skills

Inventor of more than a dozen issued and pending patents from VigLink, Microsoft and Vulcan. Continued technical expertise including Java, JavaScript, distributed cloud systems, data-driven decision-making and arbitrage.



Former national champion rower, sailing race coach, and avid cyclist. Independent travel to over 30 countries.