INside the Boardroom: CEO at VigLink, Oliver Roup

Publication: PerformanceIN • Date: April 24, 2015 • Type: Executive Interview

Part of PerformanceIN's "INside the Boardroom" series featuring interviews with leaders in the performance marketing industry.

About the Interview

PerformanceIN's "INside the Boardroom" series featured in-depth conversations with executives shaping the performance marketing landscape. This interview with Oliver Roup explored VigLink's journey, the evolution of content monetization, and the future of affiliate marketing.

Topics discussed included:

VigLink's founding story and growth trajectory
The changing relationship between content and commerce
Challenges facing publishers in the mobile-first era
Predictions for the future of performance marketing