Oliver Roup of VigLink: What's the Value of a Hyperlink? Try $58,000

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The big thing I got out of this is tracking and measuring links.

The first step to incorporating outbound links into your monetization strategy is to understand where you are sending traffic. And what value is created after a reader leaves your site.

Tracking outbound links is the easy part.

But what happens after the user leaves your site? We need to do full-loop tracking and reporting so we know what pages and what links produce what ROI.

Once you've got this down, then you can start to really turn the dial on optimization of your pages and content, and where you spend your marketing efforts, and even PPC money.