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In Data We Trust

Event: Affiliate Summit Toronto • Location: Toronto, Canada • Date: June 16, 2016 • Type: Conference Presentation

Presentation on the role of data in performance marketing and building trust through transparency.

About the Presentation

At Affiliate Summit Toronto 2016, Oliver Roup delivered a presentation exploring the critical role of data in modern affiliate marketing and the importance of trust in the performance marketing ecosystem.

Key topics addressed:

How data enables smarter decision-making in affiliate marketing
Building trust between publishers, advertisers, and networks
Transparency as a competitive advantage
Using data to optimize campaign performance
The evolution of attribution and measurement

The talk emphasized VigLink's data-driven approach to content monetization and the company's commitment to providing actionable insights to publishers.