Content Driving Sales in a Cross-Device World

Event: Affiliate Management Days • Date: March 30, 2015 • Type: Conference Presentation

Presentation exploring how content drives purchasing decisions across multiple devices and platforms.

About the Presentation

At Affiliate Management Days 2015, Oliver Roup presented on the evolving relationship between content and commerce in an increasingly cross-device world.

Key themes of the presentation included:

How consumer behavior spans multiple devices throughout the purchase journey
The role of editorial content in driving purchasing decisions
Attribution challenges in a cross-device environment
Strategies for publishers to capture value across devices
Mobile's growing influence on commerce

The presentation drew on VigLink's data and insights from working with thousands of publishers across web and mobile platforms.