Quick interview on the show floor discussing VigLink's publisher monetization tools, content marketing trends, and programmatic advertising. Notable for being recorded on the day Twitter's IPO launched at $26.
Mike Daly: Here on day two of Ad:Tech New York 2013, I'm Mike Daly from Adotas and we're chatting with Oliver Roup, founder and CEO of VigLink. How are you doing today, Oliver?
Oliver Roup: I'm very good. Thanks for having me. It's nice to be here with you.
Mike Daly: Tell us about VigLink.
Oliver Roup: VigLink is a set of publisher monetization tools. We focus on the links in content to make publishers money and it's really a great source of revenue that's completely incremental to your display ad campaign. Whatever you're doing you keep doing, you make more money with VigLink.
Mike Daly: What's your focus here at Ad:Tech?
Oliver Roup: Well we're here to meet publishers and merchants, which is sort of like the buy side and the sell side of our click marketplace. We threw a party last night. We met a lot of great new customers and we're having a great show.
Mike Daly: What are you learning so far from your time here?
Oliver Roup: Well I'd say there's a lot of buzz around content marketing and getting people to your content, how do you pay to do that? Hard to do at scale and I think it fits right in with our story and we have a great technology solution there.
Mike Daly: What do you think the key takeaway will be for people who attended the conference?
Oliver Roup: Well I think the conference is bigger and better than ever and I'd say the takeaway for me is programmatic continues to be ascendant and I'd say that's great news for us because we're really programmatic around links.
Mike Daly: Twitter started trading at $26 today. What price will it be at the end of the day?
Oliver Roup: Up.
Mike Daly: You heard it here first from Oliver Roup, CEO and founder of VigLink. I'm Mike Daly from Adotas, keep watching.