For two years I owned the Enterprise Product team at Instacart as the company transitioned from focusing exclusively on it's consumer product to also offering a substantial white label product for Enterprise customers. I owned multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company and completely rebuilt the team during that time. I moved retailer NPS score +20 and team health score +45%. I was the executive sponsor of the successful FoodStorm acquisition, delivering 100% of OKRs and retaining the entire team. During my tenure I delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.
From 2009 to 2019, I ran VigLink which sought to be the indispensible platform for content driven commerce. In 2018 the company was acquired by Sovrn and continues today as Sovrn Commerce. When it was sold the company was responsible for ~$1B in annual consumer spend and worked with more than 75,000 advertisers and 2 million publisher domains.
Half of the volume and much of the growth of online traffic is due to mobile. A quarter of smartphone users bought something from their device and purchases are set to exceed $100billion by 2015. What is unclear is how ready retailers and affiliate networks are to capture the value of mobile traffic. Mobile conversion remains low even though merchants understand the need for mobile-optimized sites.