Oliver Roup

VP of Product, Platform

. Lead a team of product managers building internal platform products with the same rigor as customer-facing ones in pursuit of $5B in revenue. Responsibilities span billing, enterprise readiness, data, product-led growth, SDKs, terraform, RBAC, compliance, developer productivity and our design system. Report to President of R&D CJ Desai.

VP of Product, Enterprise

. Owned Enterprise products through transition to retailer-enablement. Reported into COO Asha Sharma.

• Drove multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company.
• Rebuilt the product team, increasing retailer NPS by +20 and team health score by +45%.
• Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained team through target period.
• Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.

Head of Product Strategy

. Integrated VigLink, exceeding targets. Applied commerce data to the display ecosystem enhancing micro-bidding and data profiling. Developed sales automation to lower customer acquisition costs. Reported to CEO Walter Knapp.

Sole Founder & CEO

. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in affiliate commerce revenue utilizing display advertising techniques incuding realtime bidding and modelling historical behavior.

• At acquisition, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue.
• Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla, Dotdash Meredith and Vertical Scope.
• Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others.
• Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others.
• Recruited and hired more than 100 candidates and acquired 3 competitors: Driving Revenue, LinkSmart and Prosperent.
• Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including personal investment from Reid Hoffman and Deep Nishar.

Principal Group Program Manager (Product Director)

. Founded, staffed & shipped the Xbox Live Video Marketplace. Author of original paper on Microsoft Points. Ran product for MSN Music, Radio and others. Reported into Hadi Partovi.

Research Program Manager

. DARPA RKF featured AI Research and venture diligence for Microsoft co-founder Paul Allen.

Director of Advanced Technology

. Engineer and sole PM for award-winning online radio. Reported to co-founder Bonney Pelley.

Master of Business Administration

. Winner John H. McArthur Canadian Fellowship. 2^nd place VCIC competition.

Master of Engineering

&

Bachelor of Science

. Media Lab student of Michael Hawley. Director, Nightline.

Lifetime Trusted Advisor

. Coach to CEOs, execs & VCs drawing on my counseling experience. Student of Bryan Franklin.

Member, Moderator

. YPO is a global leadership community of chief executives with members in more than 130 countries.

Angel Track

. A community of operators and founders honing their skills as early-stage investors. Sponsored by Josh Kopelman.

Board Director

. Twice-elected board member. Founded publisher recruitment council. Retired by term limit.

Associate

. Member of SpaceX deal team. Sourced a Series A deal. Reported to Justin Fishner-Wolfson.

Consulting Architect

. Contract work resetting iPlayer, a 5-year, 200-person effort. Reported to Executive Director Erik Huggers.