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# Samsung on Failure
- URL: https://oroup.com/blog/2008/02/philosophy-on-success-and-failure/
- Published: 2008-02-21T09:43:53.000Z
- Updated: 2008-02-21T09:43:53.000Z
- Description: Chairman Kun Hee Lee of Samsung Electronics, as quoted in the HBS case on that company: At Sumsung, we reward outstanding performance; we do not punish failure. This is my personal philosophy and belief. We need punishment only for those…
- Author: Oliver Roup
- Tags: Business, #wp, #wp-post, #Import 2026-07-05 22:27

Chairman Kun Hee Lee of Samsung Electronics, as quoted in the HBS case on that company:

> At Sumsung, we reward outstanding performance; we do not punish failure. This is my personal philosophy and belief. We need punishment only for those who lack ethics, are unfair, tell lies, hold others back or stand in the way of our unified march.