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Experience
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2023 –
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Cloudflare
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San Francisco, CA
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VP of Product, Platform.
Managing a team of 15 product managers with ownership of enterprise readiness, data infrastructure, APIs, SDKs, adoption and billing in pursuit of serving the enterprise and $5B in revenue.
Report to CPO Nitin Rao.
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2020 – 2022
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Instacart
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San Francisco, CA
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VP of Product, Enterprise.
Owned Enterprise products through transition to retailer-enablement.
Reported into COO Asha Sharma.
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Drove multiple products line representing billions in
revenue and a significant fraction of gross profit for
the entire company.
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Complete rebuild of product team. Moved retailer net promoter score +20 and team health score +45%.
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Executive sponsor of successful
FoodStorm
acquisition. Delivered 100% of OKRs and retained
entire team through target period.
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Delivered numerous high-stakes platform and customer launches for key partners like
Costco,
Wegmans,
Kroger,
and Publix.
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2018 – 2020
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Sovrn
(Acquirer of VigLink)
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San Francisco, CA
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Head of Product Strategy.
Integrated VigLink, outperforming pre-acquisition targets. Applied data from
commerce into the display ecosystem driving micro-bidding and data profiling.
Developed sales automation to lower CAC.
Reported to CEO Walter Knapp.
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2009 – 2018
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VigLink
(Acquired by Sovrn)
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San Francisco, CA
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Sole Founder / CEO.
Invented and delivered a set of "supply-side" tools
enabling mainstream web publishers to participate in affiliate commerce
revenue utilizing display advertising techniques incuding realtime bidding
and modelling historical behavior.
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At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in
commissions, and $10M in net revenue.
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Built a proprietary network of 2 million publishers including Yahoo,
Microsoft, Mozilla, Dotdash Meredith and Vertical Scope.
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Established demand-side partnerships with 75,000
advertisers including Amazon,
Walmart, eBay, Nike and many others.
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Elected board member of the Performance Marketing Association.
Speaker at Advertising Week, Affiliate Summit and others.
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Recruited and hired more than 100 candidates and acquired 3 competitors:
Driving Revenue,
LinkSmart and
Prosperent.
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Raised capital:
Emergence Capital (Kevin Spain),
First Round Capital (Josh Kopelman),
Google Ventures (Rich Miner & Tyson Clark),
RRE (Will Porteous & Eric Wiesen)
and others including personal investment from Reid Hoffman and Deep Nishar.
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2003 – 2007
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Microsoft
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Redmond, WA
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Principal Group Program Manager (Product Director).
Founded & shipped the
Xbox Live Video Marketplace
offering TV & movie downloads. First application of
Microsoft Points.
Ran product for MSN
Music,
Radio and
others.
Recruited by Hadi Partovi.
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2002 – 2003
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Vulcan
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Seattle, WA
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Research Program Manager.
AI Research and venture diligence for Microsoft co-founder
Paul Allen.
Featured at DARPA RKF.
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2000 – 2002
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Echo Networks
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San Francisco, CA
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Director of Advanced Technology.
Engineer and sole PM for
award-winning online radio.
Reported to co-founder Bonney Pelley.
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Education
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2007 – 2009
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Harvard Business School (HBS)
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Boston, MA
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Master of Business Administration.
Winner
John H. McArthur Canadian Fellowship.
2nd place
VCIC competition.
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1994 – 1999
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Massachusetts Institute of Technology (MIT)
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Cambridge, MA
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Master of Engineering and
Bachelor of Science in Computer Science.
Director, Nightline.
Media Lab student of
Michael Hawley.
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Professional associations, consulting and internships
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2023 –
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CEO & Executive Coach
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San Francisco, CA
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Lifetime Trusted Advisor to CEOs, execs & venture capitalists drawing on my counseling experience and focused on inner game.
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2020
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First Round Capital
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San Francisco, CA
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Angel Track.
A community of operators and founders developing their skills as
early-stage investors.
Sponsored by Josh Kopelman.
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2010 – 2024
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Young Presidents' Organization (YPO), Golden Gate Chapter
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San Francisco CA
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Member, Moderator.
YPO is a global leadership community of chief
executives with members in more than 130 countries.
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2012 – 2016
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Performance Marketing Association (PMA)
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Midddletown, DE
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Board of Directors.
Twice-elected board member. Founded
publisher recruitment council. Retired by term limit.
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2008 – 2009
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Founders Fund
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San Francisco, CA
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Associate.
First intern. Member of
SpaceX deal team. Sourced a deal through Series A.
Reported to Justin Fishner-Wolfson.
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2007
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British Broadcasting Corporation (BBC)
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London, UK
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Consulting Architect.
Contract work resetting
iPlayer,
a 5-year, 200-person effort. Reported to Executive Director Erik Huggers.
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Skills and Patents
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Hands-on product leader fluent in M&A, B2B SaaS, Cybersecurity, eCommerce, adtech and media.
Patent holder.
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Personal
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Former national champion rower,
sailing race coach,
avid cyclist
and registered yoga teacher.
Travel to over 50 countries.
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